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August 28, 2007
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Buyer's marketHome sellers forced to slash prices : m2 V: U9 V3 p8 x6 i
By FRANK LANDRY, CITY HALL BUREAU# `! T7 ~) @2 S# {5 n
4 l# O U5 T6 w( A: m4 YHome sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. ) w& p" @" B9 M6 ?4 a
" T2 H7 V4 }4 C6 x0 q0 ]& dAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. H' }4 _5 W+ O d
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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5 \9 {. \& T4 ^"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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- _, o/ a- H' E; m"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. 8 S: k( t% s# x3 x3 O
4 L- p8 [! S" X0 eJon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. : i( |5 P4 o/ F# I$ O0 T
' a, U! u$ U4 W" f7 [- dCondos didn't fair much better, with 79% going for less than the asking price. 9 i8 N/ F S9 r8 q4 ^, ^1 U
+ x$ S& C6 m' h9 Y! z S$ F"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. / {! y! _& U. Y; \( f5 n- {9 y3 I
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He said many sellers are knowingly asking for more than their home can fetch. : M/ Y! n1 O9 s% a
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"And quite frankly, the realtors are getting a bit frustrated," Hall said. 9 ~+ |# L5 g. Z, p
* Q* R9 m, P0 h" S8 S f"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." 9 O5 l# u) S! W% G/ w
; O* U- b0 Q/ a7 PThere are several theories as to why there are so many homes on the market.
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Carolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. " O' |, H0 p4 N* {4 N/ E: q
6 l8 p8 k# ]9 a) c4 E+ Q$ Q5 D \Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said. $ N1 G8 @7 ^( ]5 I
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold.
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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Hall said many sellers with homes on the market in Edmonton today won't sell. 3 _: o8 \! O& q3 U& R+ r+ i+ |
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." 8 @. J5 y% M7 k6 l: b9 ~
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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