ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

•70%:  Feel now is a good time to buy a home in Canada
•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
4 L  d' R# l/ S$ n3 S•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
, d- k  A: w. {6 w2 r2 MWhat matters to homeowners:
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$ X/ P* k$ U$ S' v/ x1 w1 ?•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
•"Service":  The top reason driving customer satisfaction with brokers.
6 W' g7 A; b7 q7 d, M0 X. X•"A good relationship":  The top reason behind customer satisfaction with lenders.
' p& G5 A" A2 p6 UOther interesting market share stats:

* [& R$ i" i& z) C$ U•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
+ F. ]+ R/ Y0 {2 N/ H! U2 ~( \: `: r•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
: ^. e% D- x; r! u! W•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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* O) S6 |) u& Nhttp://www.happymortgages.com/newsarticle.asp?id=210
3 T5 Y  q" q; d! n8 T- }Source:  The chart and all data are courtesy of CMHC.