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A New York state-based company has announced it will be adding genetic material to some high-end products. 3 o+ z& o) i1 L% R. X
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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. f m$ R9 S7 v! T" nThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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% s; ^9 L0 v$ V! x7 e) e"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. - k7 j" T# F6 E- o
; ^& ?' S# [1 X+ j- V7 nApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. - ?! M6 Q6 Q( z1 m& g4 G
+ @1 ]% \2 p F' I# wApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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