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A New York state-based company has announced it will be adding genetic material to some high-end products. + y. A$ A q* P( [
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 2 c0 X$ l4 G8 o0 p
+ O- |* {( y5 O& s9 f0 p. t+ |The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. " i: c L0 D8 B0 t
7 J- w# R/ N6 T' j& b: E"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 1 b1 f0 k4 J. m- s
$ X' h! R8 q6 D+ k7 O! d( UApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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; S$ i, C1 ]* k2 tApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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