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A New York state-based company has announced it will be adding genetic material to some high-end products. % ]+ x8 F( S, q: u1 a/ ~8 t5 @
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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3 T9 V+ K, s' Z- [$ N5 n5 pThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. $ [( q c4 O) b8 A6 X- J' T5 x8 R! A8 i
# d8 d$ b# X$ A, V$ W! h/ M"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ! W9 T4 @2 ?9 m- @! B% P
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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