 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. . @5 ^1 I9 e$ U. r
' m0 T7 V [, F* g& F. H
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ' A2 n7 }& f0 `4 H
, v2 N1 h' T0 f# d. @
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. : L- ~ g: p) R3 G/ r: n% r
7 F! Z | O9 r" \& V Q! V"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. # F4 D5 F, B* s& F$ F! \; N% O. U* ^
! O# y. ~6 p; J; J* ^) KApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
; _0 h g9 ^; G7 a" ~1 P6 q
; o& E4 b+ j. G9 a6 C5 J! ?Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|