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课文26 征购大饼干筒0 Y( z8 s; T5 [+ j1 R! K
461. No one can avoid being influenced by advertisements., z/ U: P+ x; A6 p
没有人能避免受广告的影响。* Y1 ^% _) H7 P/ z3 k w
462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,
! x( f5 v6 V$ J1 [# j, u 尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。: r1 J1 e0 f2 ]+ M+ ^& q0 F% Z
463. for advertising exerts a subtle influence on us.
: \& k- W8 A9 `; P6 _ 这是因为广告在我们身上施加着一种潜移默化的影响。
4 e3 e% f" i& w8 ^* k( {464. In their efforts to persuade us to buy this or that product,
6 ?! _. a m6 F z& r/ i 做广告的人在力图劝说我们买下这种产品或那种产品之前,1 z& a* d8 d9 Y4 I
465. advertisers have made a close study of human nature and have classified all our little weaknesses., v, {" t& c- V& n
已经仔细地研究了人的本性,并把人的弱点进行了分类。, V3 ]9 } } s, Y7 I( Q
466. Advertisers discovered years ago that all of us love to get something for nothing.& u# ~# i- y" b; w: z: L4 ~6 t: b0 i
做广告的人们多年前就发现我们大家都喜欢免费得到东西。# K$ [- A# G+ a B. W
467. An advertisement which begins with the magic word FREE can rarely go wrong.
% o( h. }, d8 b; g: H 凡是用“免费”这个神奇的词开头的广告很少会失败的。
6 n1 N# T1 k3 P( b% t468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.
+ G# [8 E' W1 E5 P 目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
2 U; A) J" u N; S3 G( A# I469. They devise hundreds of competitions which will enable us to win huge sums of money.) s5 C: M0 b$ p9 N C
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
5 f* T* ~, V" T470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.0 ]6 \( a4 y: o7 {5 h8 I' Q
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。* \% ?' Q9 ]5 J% y3 r6 @# I
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
/ o6 `5 q- Y7 i. G 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
4 P$ w9 C: {0 E3 g3 z$ y. X* v472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
4 S5 L# t% z5 p9 {: N- e1 Z 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。
; k$ R% ]# m6 B" s473. The response to this competition was tremendous.
% E! I5 q; U: u9 k) w 这次竞赛在听众中引起极其热烈的反响。
1 o% U$ d+ i5 c* x474. Before long, biscuits of all shapes and sizes began arriving at the factory.
$ p! F* \, w1 q5 y; _ 不久,形状各异,大小不一的饼干陆续送到工厂。# r$ t4 w) y- I6 A
475. One lady brought in a biscuit on a wheelbarrow.
# q0 S& }( s, W$ A6 V! i& S9 W3 B% y 一位女士用手推车运来一个饼干,
* Q! I& A/ x3 s3 a9 A- ^! `476. It weighed nearly 500 pounds.6 {( l5 |, Z) r0 p; K0 f. W
重达500磅左右。
- d. G! E3 ] s477. A little later, a man came along with a biscuit which occupied the whole boot of his car.4 K, S4 _% H' n4 d7 s5 t! I
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
- c, q) ~# Y' [) w& Y& x5 o3 I- y& S478. All the biscuits that were sent were carefully weighed.
S, r0 s! q0 @! g8 F% g, ~ 凡送来的饼干都仔细地称量。/ i( S, m. b, ?- k
479. The largest was 713 pounds.
' A3 ?' h! P$ M* \3 O/ s, x 最重的一个达713磅,
0 X* A/ |$ U0 Y480. It seemed certain that this would win the prize.
8 T6 _/ B6 N6 @! \$ m 看来这个饼干获奖无疑了。0 D1 R. |9 M) {: p2 i! L/ B
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
4 O1 x- h3 m3 d8 B, }" Q, b 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。$ s/ d3 g2 z$ g0 ]; @! a% `" p: q
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
) y1 {5 B# |5 p. x# Q& x 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
! i! p7 B' ^ e: V( C483. It was so heavy that a crane had to be used to remove it from the lorry.5 H5 s+ G: e) j. g# ?2 R
饼干份量太重了,用了一台起重机才把它从卡车上卸下。
2 U+ }" J T% R6 ]484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.0 m" S. s% F0 I
饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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