Gary Amrstrong, Philip Kotler, Cunningham, Peggy Cunningham, Lilly Anne Buchwitz, ( ] `0 q7 Q/ `. n: O* P& A4 P" n
* T) g! O( s( k3 X! W6 B
% g; w/ y! U0 C" YMarketing: An Introduction: third canadian Edition,, Pearson Education Canada, . X7 `4 c; n8 i$ H e 2 U8 X! V* V. I4 RFor UofA course: MARK 301 and more. 3 c+ b3 \& Z5 r( N& x0 k. Q Z7 V' X+ H& m ' K7 N. C1 l. z+ N/ z
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