Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
; d8 ~& |0 q3 }" rDuncan Mavin, Financial Post
Published: Monday, March 26, 2007
4 L- M: e$ ]6 c/ n
3 o( h* R' L( P8 M9 v+ N) bSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

8 J/ k+ {3 r( F! b现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
$ N9 \, V5 T' P+ I/ X% \
公司说，这个改变将要在2008年第一季度完成。

TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
" {" a! E3 r  r+ s' g4 S# UClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
* v7 c2 Q4 W7 ^, oThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
3 b, p5 i/ w2 h: a7 P"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
1 ~2 ?3 F" s5 O; N" P
! c  D. _6 C+ g; q2 _' \5 }3 p"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
/ p8 g5 O) ^% d/ V  Q9 s& q  V
© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
' f% W0 r1 p# q3 Z

' W3 h- R+ Y' C, X& U0 D( D4 J本人翻译不当。标题应该翻译成：
2 H* H6 h; |9 B+ P# q3 r
1 Z0 S! r# j/ a- c* ~Sun Life 要取消Clarica商标

Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
8 l7 G& t4 z' I" Z# S& W' R

dongfeng301

I have Clarica 商标的人寿保险,
6 d! c3 ]' P1 A$ wsomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
( t, j1 M+ E8 m4 B" ^7 II have Clarica 商标的人寿保险,
. |  E8 V. `" ]& Ksomething will chang???

( c5 c4 `# F, c7 n
Only the brand name will be changed. You don't need do anything.