Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
0 V3 `$ Q/ c" w$ N. ?; [9 ^% @Duncan Mavin, Financial Post
Published: Monday, March 26, 2007

) [' l- F  V/ W7 t3 D0 @Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

+ b! c8 B1 o8 x5 _8 k$ V# EClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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  e& m4 {: Z  @6 S, c# K+ {公司说，这个改变将要在2008年第一季度完成。

TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
4 O2 r. F" Q$ A: M/ ?Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
3 o7 t4 ]$ z) {7 M" Q8 }There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
! I0 I8 r2 Y9 J- n* S/ X. u$ |"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
; b; `  S  V9 M. o. w( w1 Hdmavin@nationalpost.com
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' l# P  a  S' B; X© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标
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7 \, \, d* ^% `: ?0 A4 F& z7 q  ZSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
6 g- W& g9 Y8 Q7 S! F; }' rI have Clarica 商标的人寿保险,
something will chang???

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Only the brand name will be changed. You don't need do anything.