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A New York state-based company has announced it will be adding genetic material to some high-end products.
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0 u% i; ^5 L5 J3 cApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. " V! ~3 j! P& @
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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- a9 [; U& n- k V"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. , f I0 X- f3 j$ n3 j; S
v X2 r0 d0 Z e* WApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 6 {7 h* V0 V( H7 s$ G
4 H8 k% ]/ t6 G7 s/ y5 |Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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