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Sun Life to retire Clarica name
1 [7 {, F' a, q' b$ {Duncan Mavin, Financial Post
$ h9 B0 f( G& D; ]. @Published: Monday, March 26, 2007
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* K6 |6 S* a& r3 S& D; BSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。* T- T1 x% B/ I! ]. a5 x4 b
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。0 s) k" L' X% I& A6 h, X7 U% F
! O9 O& ]$ v1 U. m; z* _# n公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.) S8 c1 J( J z. J" I1 a- o. B. Z
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
; [6 @; D$ o- B5 p, p$ EThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
( o6 [- @( Z% g8 G"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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7 e( R0 A, O* d y, ~"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
% h v' ?# T U' ~dmavin@nationalpost.com
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© Financial Post 2007 |
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