Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
- M& {, `8 j) d- X3 W/ pDuncan Mavin, Financial Post
Published: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

% S0 Y% G! i2 `2 r; [0 t9 G3 fClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

; H& x5 z: ^+ l0 i. }6 E3 x( M公司说，这个改变将要在2008年第一季度完成。

7 `$ N! _8 O) }- t' \; YTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
, L, f- ?+ D3 G  j" r- I& ?Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
& W4 r8 [+ m0 F- d, @9 a( {) K
- A- ?9 Z/ ~0 O4 e! T4 R2 jThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
8 i; N& A9 l! Z6 H1 V0 M5 j"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.

3 s7 q0 T; {8 ]9 T"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com

© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

/ d2 I2 z; ?7 r5 {3 `9 m
! }' F. J7 ]1 d  g8 S本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标
" R8 d6 z4 T8 y8 e
% k* d1 w( j4 a6 e% K, }Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
/ N5 s- o' B4 O) M& Z2 r/ C) H1 G

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
5 o8 E( O, C  y) V+ [something will chang???

" ~" {: w; u! a" VOnly the brand name will be changed. You don't need do anything.