Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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) c: I0 U2 A$ x! U$ _Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

公司说，这个改变将要在2008年第一季度完成。

TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
2 t, Y' e/ P+ c' @# YClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

9 [8 U8 u, m- H  {/ m: h+ a+ qThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
' o5 \9 i* e) ]  E2 l9 U# k8 E"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
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cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

  D  z! L3 j; u: _5 o2 e, @5 w本人翻译不当。标题应该翻译成：
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Sun Life 要取消Clarica商标
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0 {, w$ t* I8 t9 D1 i# USun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
something will chang???

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Only the brand name will be changed. You don't need do anything.