Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
4 A, t4 A0 z( w! uDuncan Mavin, Financial Post
8 z9 K# a+ p" m  v; ?& uPublished: Monday, March 26, 2007

: b- i; i, T# U1 vSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。
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2 B; _7 j8 O* I- q8 ~) u现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

% x) g+ j9 o6 y公司说，这个改变将要在2008年第一季度完成。
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" D5 n: F& C3 |& H+ xTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
& M! g; C" U2 K9 n. t6 f3 j: K( _Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
/ {" g9 O* |, H0 U6 vThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
# t$ G, ^  B/ ^; g/ \3 D"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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1 \0 H% G: o! T"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
( [" s# Q# U  Q$ Q) J8 Ydmavin@nationalpost.com
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© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

: H5 k+ N- b1 i4 G. z6 s5 S; `3 ^本人翻译不当。标题应该翻译成：
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) B. z, b" R# b5 S$ tSun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
" J$ p) k9 u9 `& R; }- Z- g6 ?something will chang???

+ [3 ]2 s8 n3 g: Y+ f* VOnly the brand name will be changed. You don't need do anything.