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Ron Chalmers, The Edmonton Journal. E D; E2 N9 B0 _
Published: Tuesday, April 03, 2007
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: y4 s! @# y; \. |+ C0 SEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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F/ O0 O- T+ H. M6 o) nResponses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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. i9 y* g0 u8 r0 f! e3 I$ l$ ~7 qIs this a good time to buy a house in Alberta?" P, Y: O+ ]% Z M2 z, B4 K
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No, not according to the sample's composite score of 71, showing significant doubt.
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) x6 y5 E9 M2 u, j! \# ~5 ` }; x/ WLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."2 f0 L& e4 L2 B; G4 f
W4 K5 F( g- H5 e3 y6 E, `When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.- W7 L2 T6 V2 \; J
. A% e8 h1 l2 ]A question about household incomes drew a score of 141, as most people expected incomes to rise.- S- A, B9 P2 D+ S4 u5 K% a
i3 R6 _" n& ]" O; o- _- gThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said." J5 n5 h" z1 R {2 L
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.# o- m# K7 w$ M _( R0 |1 ]
9 o" n3 t+ y$ W% U% V! ~# MA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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) V. _+ J' Y' s7 D9 Y5 }Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."+ y( T' b6 m2 t U
8 L% c V3 y" e+ t3 h, [The business sample, like the consumer sample, expected interest rates to rise.
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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; j: r& l/ T8 |"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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