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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
" T1 ~; Q: z7 a lBy FRANK LANDRY, CITY HALL BUREAU
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3 |+ \0 h% C- \% Z6 _/ OHome sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent.
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H& W9 o* d, C$ k* CAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price.
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& d' u# o0 a1 a7 t6 ^/ E. _; n"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. $ i" v( Y% D* {* g! ^; _! Z% F
4 O( \* j+ f) I& C/ l1 c"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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8 Y; X4 }0 f8 m& ?4 _ \As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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9 h; K) E8 G+ DJon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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: ^3 }- V, w% a' z" gCondos didn't fair much better, with 79% going for less than the asking price. 4 N# M; f: d' Z$ T+ |
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. 7 X; @; _8 G, t! t8 l/ I/ b
) l3 n5 `+ ^6 C5 }3 yHe said many sellers are knowingly asking for more than their home can fetch.
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"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price."
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# g* N5 n: F+ m/ g P; Q/ E3 f6 v) HThere are several theories as to why there are so many homes on the market.
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8 u- }& c p& b9 V/ @: |7 ACarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. & S; G. G2 w2 r2 U) e
- q3 C& T3 s @0 v, O0 BOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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6 C" U8 t. I# M1 c: s' O2 z0 HPratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. ' q) D9 z- W# A! w) J1 n
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold.
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number." 8 f' B( W$ e. r" K7 n! r
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Hall said many sellers with homes on the market in Edmonton today won't sell. . b% U* U9 s9 V+ j, Z/ n$ `( \
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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