ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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- ?- m  Q- f3 i" J9 ZCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:

/ y% D% `8 a, h: e•70%:  Feel now is a good time to buy a home in Canada
( M% j- e( E7 y5 A9 T•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
' d1 p* Z+ D" g- m) b$ w•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
& M8 ~, y$ K' t6 F) C- ]. ?•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
3 Z9 m) a3 p+ N) i8 h# dWhat matters to homeowners:

, [! J: `/ f/ T•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
4 [  x" ]9 |5 W+ Q" ], X•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:

" n2 m6 t6 H2 G* K8 ~9 I3 L•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

/ F$ F. X0 `$ F  V; J; b8 jhttp://www.happymortgages.com/newsarticle.asp?id=210
1 _( N, H$ R) J3 VSource:  The chart and all data are courtesy of CMHC.