ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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7 Y, |, @! V2 i4 \7 @•70%:  Feel now is a good time to buy a home in Canada
8 l  b% r7 G) a' i' v•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
, [' b. F2 D5 M8 T3 E; \$ f•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
7 V) \* S! `2 n. ZWhat matters to homeowners:
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. W; Q$ g: E1 w% \- p•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
•"Service":  The top reason driving customer satisfaction with brokers.
: \5 T  Z- \7 w- U4 G/ d0 `. B•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:
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1 Z; u  R/ H7 d* K& r•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
: w  i) P# |# j" ?. d2 R•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
6 d$ c  R4 B2 f" F) ~•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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/ m/ |- u: O4 R: B/ l$ ?# L7 dhttp://www.happymortgages.com/newsarticle.asp?id=210
2 f0 j. |6 G! ?. g: t$ l. HSource:  The chart and all data are courtesy of CMHC.