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A New York state-based company has announced it will be adding genetic material to some high-end products. $ q$ E& G2 T9 G! w* p
+ i$ @9 b, @$ b% p0 hApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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% ~2 U& A& {+ b$ uThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. r( B1 O9 S* |" U& m1 M
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 2 c3 c8 @" l5 C% W+ F
8 y1 J) h p& w+ N- {Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. " e/ e% l8 z$ \
4 S) T' ]; r& X+ @Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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