 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products.
- f* h3 [7 x4 d" Z' Y3 W i- o
{) W" o2 ?6 g8 C( r- J# _' ~Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
4 F9 O; F% y4 L4 x2 [
8 ]8 _' n3 c4 yThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
1 K2 P9 a! \# Y% |/ I6 u3 S* W% B, D6 `4 _6 W) z# u' }( C
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
7 _5 R+ \! m; A9 U/ Y$ v: i( r% y* ^2 D% }! g q8 ? s
Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
$ ]5 N, B$ q) V1 x$ B6 o# b' m- K! I8 ^0 O9 c2 N
Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|