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A New York state-based company has announced it will be adding genetic material to some high-end products. / E% U6 c/ P2 H; E5 M3 f) M
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 2 ?+ a* C5 m! o! [! _/ O3 z
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ' t3 g3 X& x6 H0 ~2 X
$ n; D4 k8 P. x# X7 e; b"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. , X( @: b$ i/ @( y _
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 6 P4 X1 F3 q# p/ B6 r
9 i1 I# E" Z9 [Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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