 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. 8 D, b6 r2 r1 J! _# I0 O7 U
" F! E- h _" x8 s+ N
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 1 W* w( h! O" P4 `; P# b
8 `# V) C- |/ sThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 1 \; p4 `) b0 b3 m# ?( Q
6 J, ?6 t) [3 ?( K
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. " U: j. F' d& R U' v% D' b
. o& D" @ W" _# R. c1 i7 rApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. . I% Y/ \0 h C& Z2 N" [
0 P5 C6 Z6 f/ V1 L& b
Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|