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课文26 征购大饼干筒
- N" x$ [! ~. o% _461. No one can avoid being influenced by advertisements., r5 p: C5 l& H2 B3 } F# Y
没有人能避免受广告的影响。, f8 T4 t- q H; c# k3 y
462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,# `: b. s v, o: \1 q: f
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。
! Q5 i. e+ y; @. U463. for advertising exerts a subtle influence on us.1 W! U4 `% N7 x1 M
这是因为广告在我们身上施加着一种潜移默化的影响。
+ e. T6 y. E% G2 S5 |464. In their efforts to persuade us to buy this or that product,9 |& R) j! d) W0 ?6 z. p; W
做广告的人在力图劝说我们买下这种产品或那种产品之前,
- x; s# j: ]6 p/ P! _- i$ J8 e+ c465. advertisers have made a close study of human nature and have classified all our little weaknesses.
/ v5 r3 F/ J+ X 已经仔细地研究了人的本性,并把人的弱点进行了分类。* V0 ^6 Q$ g* r; f
466. Advertisers discovered years ago that all of us love to get something for nothing.
- [& s) _0 F& r5 n v+ }0 B4 p 做广告的人们多年前就发现我们大家都喜欢免费得到东西。8 b% w7 F" V' Q, o* A% x
467. An advertisement which begins with the magic word FREE can rarely go wrong.5 }: z* W+ T% m# T
凡是用“免费”这个神奇的词开头的广告很少会失败的。- O: y- Q$ c/ p' f
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.6 x: ^" L4 q3 g) D
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
" T% T% G+ m# b9 C5 V8 B469. They devise hundreds of competitions which will enable us to win huge sums of money.7 ^* f* b; ^) Q4 |" {
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
' S. O. _/ ~, ~$ G4 `$ m$ g) ~470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.* s. D4 r+ h; S) g+ Y5 d! Q
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。0 x }% c t$ ~3 s0 u3 H6 S
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
k' }; F$ E; X. C5 V 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。9 O" L/ L4 v5 E7 R$ y8 C% K6 m
472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
+ I0 g% c% L. m 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。
Y) I, ^ M' n2 d/ P) {473. The response to this competition was tremendous.& O. g* \6 w* `: ]% E% `
这次竞赛在听众中引起极其热烈的反响。0 Z; W% X3 `" g6 C. I( T
474. Before long, biscuits of all shapes and sizes began arriving at the factory.. u& M, J. a* Y7 ^/ ~( H
不久,形状各异,大小不一的饼干陆续送到工厂。
1 J. e' y z G; q1 X6 a1 G475. One lady brought in a biscuit on a wheelbarrow.
) [6 W/ N4 ?5 p) Y* f5 c" v& r& J 一位女士用手推车运来一个饼干,; K8 D- ~+ z! Q% m6 u* C
476. It weighed nearly 500 pounds.
- ] x% e- Y, @$ E3 \ 重达500磅左右。1 S8 b7 N- ~( ^0 r3 S' K
477. A little later, a man came along with a biscuit which occupied the whole boot of his car.
! n" h8 e' s( i( L/ ] 相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。# r( y. K, N- S/ Z, x \/ g3 G
478. All the biscuits that were sent were carefully weighed.
, b* e# P5 V( ^& f+ v$ ^8 D& ~ 凡送来的饼干都仔细地称量。
" ]9 a% B6 y* }& Q- p479. The largest was 713 pounds.
/ j, O7 K% x+ @6 r7 h' U. L 最重的一个达713磅,
5 c9 V# b4 X, m8 w4 r l- Z480. It seemed certain that this would win the prize.
3 k! O* n" ^! b. o* ?& A 看来这个饼干获奖无疑了。
5 Z9 O7 ?7 q5 r+ [481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.5 \. ^9 n4 f9 n' P* T+ r
但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。; ^5 v4 Y; K: d) \
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
- C' i+ `5 \) y P$ L 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。5 { o0 p# Q; E& Y; T. I! `
483. It was so heavy that a crane had to be used to remove it from the lorry.! D5 L- c+ d5 s" }0 o; ?
饼干份量太重了,用了一台起重机才把它从卡车上卸下。$ l/ Z/ L0 C. |) N, U
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.9 [- f! }5 i9 F, ]
饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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