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Sun Life to retire Clarica name
8 K; x: K g# b2 F( R- }% SDuncan Mavin, Financial Post# A, z/ P. o: u) w5 v
Published: Monday, March 26, 2007
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$ z, w) T/ C! H; m6 Y0 tSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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" s# d. I6 }; N! sTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
( k2 P1 L6 [& u z5 O6 v PClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
+ S% |) ?: H) ?3 u1 }- LThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.2 f6 p& K/ s% q2 p# x! k+ K2 d F
/ K+ T2 t' z! ^The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.7 R) m: g5 H& l8 x0 y
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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% h/ c' t1 `" N4 R8 G% s"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."0 ]2 a3 I, E4 c, i: v" A
dmavin@nationalpost.com S) ^% _' c! \+ J) m
" S7 K, m% @% X7 Q. n! [: |8 J; b2 ]3 \© Financial Post 2007 |
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