Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
Published: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

( ]) ~" q  c9 v- p( X" {: j  f7 s现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

- b0 ]0 o" d/ h5 B! U* Q8 I* V公司说，这个改变将要在2008年第一季度完成。
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* X! o/ s; t8 m  H8 x; ]TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
) E+ X: [( ~0 W& S1 ]There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

2 p1 x  a1 h1 \# ^' tThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
6 U' K8 ]& L# N; \6 H" E  e5 E"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
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7 g0 z& Z& z1 D2 n© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

- }! ^# N: o* I' n, _9 P' j- Q本人翻译不当。标题应该翻译成：
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  r+ P& q+ W; bSun Life 要取消Clarica商标

Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
3 n1 m( t( ~) P3 I, {: |something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
/ s5 J% O4 d* h% s' II have Clarica 商标的人寿保险,
something will chang???

Only the brand name will be changed. You don't need do anything.