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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
8 K; x: K  g# b2 F( R- }% SDuncan Mavin, Financial Post# A, z/ P. o: u) w5 v
Published: Monday, March 26, 2007

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$ z, w) T/ C! H; m6 Y0 tSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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" s# d. I6 }; N! sTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
( k2 P1 L6 [& u  z5 O6 v  PClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
+ S% |) ?: H) ?3 u1 }- LThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.2 f6 p& K/ s% q2 p# x! k+ K2 d  F

/ K+ T2 t' z! ^The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.7 R) m: g5 H& l8 x0 y
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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% h/ c' t1 `" N4 R8 G% s"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."0 ]2 a3 I, E4 c, i: v" A
dmavin@nationalpost.com  S) ^% _' c! \+ J) m

" S7 K, m% @% X7 Q. n! [: |8 J; b2 ]3 \© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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# {; u) @- S+ v3 C% g本人翻译不当。标题应该翻译成:
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' I7 h& n$ ?: [( wSun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。6 J$ s. w, r' U+ G
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,3 Q  V, \. r# ~3 V& y3 f& j# |
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表( Z/ E& Y" y" y1 Z1 ]2 j+ C1 |
I have Clarica 商标的人寿保险,
* L. z/ r# ?7 n5 ^  Gsomething will chang???
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Only the brand name will be changed. You don't need do anything.
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