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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name, R/ n* l5 A: p: o6 F
Duncan Mavin, Financial Post$ r6 I  W) b0 p
Published: Monday, March 26, 2007

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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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; O( a! @$ j9 w+ ^0 ?, AClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。5 V) ?6 H" @7 H$ f& z

. A: s" n3 H) P" `2 X; N; k现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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- @* Z6 K; |* c. E9 N! VTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
" ]7 g; v! N& @  e( C. r2 BClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.4 W( I% O/ p  `+ E5 |, [/ C! b
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.! l4 P, A, C5 @" R

' Y' x+ M  M) U( d+ u* {The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.: x# b6 z; Y; ]. I9 O" R3 B/ O
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart." C1 D+ V' R. B( E

  A) ^; M- [2 R6 b1 D"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."2 i3 b+ v  z: X0 Q/ O5 B" v+ W
dmavin@nationalpost.com2 S: E* m3 j. D6 f/ J6 s- W! y) r% M& c

+ c3 \& M8 p4 X0 W! Y© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
理袁律师事务所
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成:
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Sun Life 要取消Clarica商标" H; y9 n* m3 p7 x5 w8 K
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。# ?( M6 C* F, m7 M* V
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
4 T2 T  d" F5 y4 K) J: osomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
5 a3 l1 E# {0 nI have Clarica 商标的人寿保险,5 U  o' @( A. J9 d: F* ~! C
something will chang???

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Only the brand name will be changed. You don't need do anything.
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