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Ron Chalmers, The Edmonton Journal G1 S, p" p# V" `% F
Published: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.4 F4 c/ v3 E( u
; c3 j X8 K9 I+ wLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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4 t" ~. |3 i2 W" C0 q- {5 GResponses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.- \1 p0 l8 e( t9 P) n4 m
' y( U4 F" D* |. ]Is this a good time to buy a house in Alberta?
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No, not according to the sample's composite score of 71, showing significant doubt., ]( K; c' {+ `/ |0 P X. \# H5 O, z
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Leger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise., y: x& V: \0 p& |
" ~# R+ e$ J+ G T& OA question about household incomes drew a score of 141, as most people expected incomes to rise.
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower., J1 h; l/ k# f% `- ~9 w: k
$ v5 K7 `+ a" GA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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7 C% K/ H1 C5 [, B; `# \- t6 E6 FAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."1 n% l. }/ O) r; r' e4 C, A1 d; ?$ q
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The business sample, like the consumer sample, expected interest rates to rise.
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7 v' @+ s; x ^Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.+ l& |: m/ C, v# H) v8 f
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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