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Ron Chalmers, The Edmonton Journal
$ C5 M# [3 F# J# L3 {% {Published: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items., Y& P- b6 e1 b& I$ D) ?8 j
# r2 E, j* L% m f* m3 {Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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% y+ E" u5 q3 PResponses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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% ^! c$ o& U& Q8 H- sIs this a good time to buy a house in Alberta?
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No, not according to the sample's composite score of 71, showing significant doubt.
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4 b ]8 }% f9 e6 ~' C/ k) h' Q1 m, dLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years.". h, H) o, [, H% G0 Y; ?
( f: t' ]( _5 o v: t. [When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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A question about household incomes drew a score of 141, as most people expected incomes to rise.) n M! Q+ \7 o3 n5 W+ c% ^" E$ x
! n M( H/ k @- h. ?$ x5 rThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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8 w: x; O [2 ?$ A; z: e( Y* XThe prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.2 T( ~/ B# B3 f0 ]! W2 ]$ `" f/ r
4 z/ m3 a2 `( c: V- d* X; Z8 s- WA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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3 Q$ f$ y. y& r/ G4 rAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.- ~+ I' |; O. H
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.4 H$ {# G" E/ I/ l! \7 A( j
" |" i8 K+ L5 s& K+ E- t9 ["If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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