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August 28, 2007 - o+ U+ i% P3 D3 e, A
. x% g% _/ l9 E$ Y# DBuyer's marketHome sellers forced to slash prices
1 {+ C$ _, {# o3 g% c) U( x( SBy FRANK LANDRY, CITY HALL BUREAU$ `2 u# |8 B9 ^& S; M6 l
" k }: |- L* C2 }Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. # N: h0 D; D. w5 S! E
1 k( G0 a6 s; C6 CAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. 3 ]0 ]6 B% l! I" P. w2 H% G& p
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. 3 M% ?. A* _: g) V! X5 W
" O/ {* ?( _" ? u' }"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." ! ~. J* }" l; }" `4 M& O3 w8 t# W, a
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000. : @1 i/ U+ H3 k$ w8 `, Q
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. / |8 T, [0 w( _% [7 _9 {3 T4 i
3 W3 O$ b1 y# w) s. ?Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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Condos didn't fair much better, with 79% going for less than the asking price.
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% g" w5 I s* o"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. / q" R7 c$ [) b/ _& U
5 A: r, o% R0 b$ x1 fHe said many sellers are knowingly asking for more than their home can fetch.
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3 ~3 C3 }( g( j: o3 D"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price."
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There are several theories as to why there are so many homes on the market.
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3 H/ h6 k* c. }0 mCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property.
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% j7 y! H2 f6 E# @% GOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. , G& z+ ^; M/ }8 R9 G. t
6 ^, _; |6 D- o6 I+ K$ Y+ bKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. 5 q8 Z! Q8 d. p* j; P% L
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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Hall said many sellers with homes on the market in Edmonton today won't sell. - } x+ U& a2 e
4 M3 _+ ? R' F7 Z* o/ t! N* B# M"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." + v) G/ ]; c1 u `" }' E/ R
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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