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ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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发表于 2009-6-25 08:29 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
本帖最后由 郭森房贷 于 2009-6-25 08:32 编辑   |$ ~' t7 D( R# s
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CMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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( f5 n/ o2 Q* }  |•70%:  Feel now is a good time to buy a home in Canada
, Q% g" b8 ~) D# F4 K' E3 e•1/3:  Expect to move in the next five years
  l% u/ [9 ^; m+ `; u" \7 h" M8 z•73%:  Used their own resources (savings, equity, or RRSP) for their down payment. 0 {+ R% G5 c2 Y- Z6 R
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
' L+ S5 R8 T, ?* @8 C) `0 ]8 m•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.) ; e9 A. K" A  c- I
What matters to homeowners:& [, a! S$ V- l& x+ Q- i8 o
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•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker. ; z$ t! @" }& v: D! C# d
•"Service":  The top reason driving customer satisfaction with brokers.
; D! i) k' @& s, n1 P9 r, i3 n- V' H" x•"A good relationship":  The top reason behind customer satisfaction with lenders. ( l0 _3 I& G+ h8 }
Other interesting market share stats:
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$ Y$ C& c6 K6 s/ f2 v& v2 u•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
. I* A7 s% e" D4 i: b# `( A& |2 A•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.) ' ~4 E! _6 d: Y0 S* ~! Z2 o
•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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http://www.happymortgages.com/newsarticle.asp?id=210
: x: h" e: m1 O5 W9 j' @7 FSource:  The chart and all data are courtesy of CMHC.
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