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A New York state-based company has announced it will be adding genetic material to some high-end products.
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7 ~' R1 j! w7 e. o( X, YApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ; O2 e1 s% P. s0 ?" x& `
! ^) u; s4 u; x/ h"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 0 E5 z' ]! J% I5 A4 F$ f
3 [6 y6 ]+ d+ l4 O+ f, ?* L' b! @Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 8 s/ P; P L9 A
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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