 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. : e. Z) X% c8 C) [. _/ R. n! k/ A
# u& f. G- s' S- X; [9 I7 [$ M
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
' L' h8 u8 t& w- g+ z0 S: ~% U5 ]: q
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
! \. R* b: t6 w0 s* f
. H) R h* F) O) d: i"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
; _/ I' [: @' @4 ^8 V
n) ]# O, S! @, P# x) j" yApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. : a* R- _* `4 K7 U& x% F ]
$ b8 \; }+ v3 F9 T8 A# `
Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|