Gary Amrstrong, Philip Kotler, Cunningham, Peggy Cunningham, Lilly Anne Buchwitz, - }& C, ^ Q# N8 O( ?' v: D) o7 X$ a& z# P% |8 Z7 E! J1 F
( q1 A' Z+ V* D9 c' w4 nMarketing: An Introduction: third canadian Edition,, Pearson Education Canada,( }7 u% N/ I4 c
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For UofA course: MARK 301 and more. 3 o( u. t& G# @+ b% w0 L* r- x q$ I6 a6 q. ^, I