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Stock soars after Cold-fX wins crucial approval
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; Z, [8 ]8 k+ C3 b" j( R: E4 AEDMONTON - CV Technologies Inc. shares rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.$ g* i0 ]' L0 w, T/ h4 e9 G0 M
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BY THE EDMONTON JOURNAL FEBRUARY 16, 2007
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" C2 H- `% T3 \EDMONTON - CV Technologies Inc. SHARES rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.
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$ T- v8 A; A& b. N- q: n/ P' iThe agency said CV Technologies can continue to market Cold-fX as helping "to reduce the frequency, severity and duration of cold and flu symptoms by boosting the IMMUNE SYSTEM."8 C; H6 m( G' v! p. J0 k
, z. q7 ?! l' D0 s1 ?The APPROVAL follows a review of seven clinical trials and more than 10 years of research about the product.
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It should create even more confidence among consumers and medical professionals that the product works, CEO Jacqueline Shan said Thursday.
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4 H7 @' c7 A& D g1 K6 ?It certainly instilled confidence in the market, as shares closed at $2.90 on THE TORONTO STOCK EXCHANGE, up $1.08 on a volume of 4.6 million.- i# L: w3 i6 I. m3 `! X* c, K
2 z2 }: |+ e3 w& _9 G8 S"As a scientist, it's one of the highlights of my CAREER," Shan said.
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5 n0 k- S4 `6 B8 s6 r# ^2 T"This approval is a breakthrough in realizing our vision of being a global leader in developing products for disease prevention."
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3 S$ w" S: M, @7 ? BIt's Cold-fX's strongest medical recognition to date, said Shan. It means the company can advertise the HEALTH BENEFITS more effectively to consumers and health professionals, she said.
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B2 V, F2 i- Y+ u, I) rGinseng-based Cold-fX is already the top-selling cold and flu treatment in Canada, but Shan said there is plenty of room for more growth.
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/ ]2 O6 G) \! O cThe approval will also help raise the product's PROFILE in the lucrative U.S. market, which Cold-fX entered in October. The move came with a new marketing push, using former Oilers superstar Mark Messier as its spokesman./ ?: F9 g( J7 t& ^5 N7 z
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http://www.canada.com/story.html ... 9-be80-f40f1426f662 |
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