Sun Life 要退休Clarica 标牌

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Sun Life to retire Clarica name
! x- ~9 _7 n' N  s; D- l' R+ UDuncan Mavin, Financial Post
Published: Monday, March 26, 2007

* U" V- s: K! a; D: F! A# D1 r! xSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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9 a1 p7 @, d4 \6 B1 c( iClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

6 z, P* u' D2 v2 j0 }现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

( \- \4 @8 R( Y  x$ V) ^公司说，这个改变将要在2008年第一季度完成。
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  K/ y/ a1 n& z9 x3 C- C( W5 BTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
3 ]# B: `. y7 VClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
. h8 \3 a" \9 r; ~8 Y& H8 FThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
$ H3 ~% h6 I( l4 {"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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6 R- V( ^2 F& P( ^"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
! l$ d/ i; u7 O9 |dmavin@nationalpost.com

© Financial Post 2007

cindy

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原帖由 cindy 于 2007-3-26 16:35 发表
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* f4 I. i$ ^$ ?! S5 Z& ~7 @$ h
! K# F* M% b6 _+ p3 V4 }/ s本人翻译不当。标题应该翻译成：
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Sun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
8 d; e+ d+ [4 e) g& y- ]I have Clarica 商标的人寿保险,
& W, \; B$ e& }' P: q7 Tsomething will chang???

0 M1 b6 w( o7 m2 F4 @0 nOnly the brand name will be changed. You don't need do anything.