Sun Life 要退休Clarica 标牌

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Sun Life to retire Clarica name
Duncan Mavin, Financial Post
Published: Monday, March 26, 2007
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* U; G1 L( j9 q6 E5 [Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

9 A9 L" G% Q/ K公司说，这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
, w) R5 G# ^) X8 l& ]2 j, h7 {Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
) B7 P( Q  F) f% e"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
/ x6 h' T/ Z- P4 {dmavin@nationalpost.com
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; y  E; a* r) p© Financial Post 2007

cindy

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原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标

5 ]1 a' e$ Y% B) b0 q0 dSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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dongfeng301

I have Clarica 商标的人寿保险,
' }( x; V) ~' ~9 b" u( q, x7 v* Esomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
% M4 b/ K( o- jsomething will chang???

3 _6 J8 B" R; H8 O  L$ b  wOnly the brand name will be changed. You don't need do anything.