Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
9 O% C1 y, z  wDuncan Mavin, Financial Post
, b+ @0 Z+ t2 t, z/ `Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

% e, _% i5 ?, C# \4 Z  TClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。

% I+ T6 w9 C2 R+ c5 _$ \公司说，这个改变将要在2008年第一季度完成。
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# f, m/ a: d0 Z, ~. JTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
( o0 }  y, k% e"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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: V4 j) e/ C! F3 C- I"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
9 B  ~! E& s& c* n* T0 L. Udmavin@nationalpost.com

! X5 ?7 J! s' W0 ^; k© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：
( |, f7 e+ W4 `8 ^
Sun Life 要取消Clarica商标

Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
. v  S" D% ~+ ]7 M( N0 Fsomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
2 x0 Y- L! c- w0 Csomething will chang???

7 H+ n0 B) g$ f+ W9 d9 K$ Y3 mOnly the brand name will be changed. You don't need do anything.