Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
Published: Monday, March 26, 2007
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  D" N# L- L$ q- a: ~0 B1 z" `$ tSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说，这个改变将要在2008年第一季度完成。

3 N' z, z6 E: j. U6 d) \# WTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
" b3 K3 L# f, D6 m+ b  u( ~Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
* e: t) v8 j% Z- g, W! v"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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3 ?0 ^. P$ _7 F6 q"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
9 ]/ H4 F% E5 k. e' E/ e+ v) u  u/ x; {dmavin@nationalpost.com
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: O# l/ w7 h$ A© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成：
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Sun Life 要取消Clarica商标
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3 K+ S4 x- y  vSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。

dongfeng301

I have Clarica 商标的人寿保险,
- y" L4 a, o' d+ ssomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
4 a' z+ m3 R" A5 I8 ]; V9 osomething will chang???

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Only the brand name will be changed. You don't need do anything.