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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name' L1 k8 ~2 u' j& @& t
Duncan Mavin, Financial Post
6 T' P2 q2 h6 V4 g8 e8 J2 d. GPublished: Monday, March 26, 2007

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, f5 l( {* T3 f1 y0 f; g# H9 rSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。7 a$ B4 t5 Q! r( [- l* s0 \- S( w

+ [8 o  i+ a0 p3 CClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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3 k  ]- P% t2 O; g% n6 w2 o现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。- b( ?/ m2 R0 t  H1 |

3 i) w' F4 Z4 V5 f8 F2 J公司说,这个改变将要在2008年第一季度完成。
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+ q7 z0 x% u% F1 `( hTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.5 j9 m7 |- p$ }( \" P) n& a/ l7 T
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.0 K6 \" x  P) r. V/ A
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500." ]- w2 y, p; R/ W$ T) g
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007./ _1 l: L! E9 i9 N
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
( C# C2 p" p* A# q1 [! admavin@nationalpost.com
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& a) w& x) O. Y! D5 m* X© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表' M+ \" H( ]$ ^; B/ v

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本人翻译不当。标题应该翻译成:' B. I5 k8 N) D/ [9 A* x

4 r, B- k" d+ r  {8 N/ d5 p* CSun Life 要取消Clarica商标/ k, y' |/ Q1 j
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。* c* |7 X: h7 F( Y
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,& i* Q. O* C% F9 }' Q) S' j$ [
something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
: H  s6 N4 u8 d- qI have Clarica 商标的人寿保险,
2 V: }3 S' w3 r$ m: A; m6 p6 U2 o$ D  bsomething will chang???
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' ~2 d4 A& @* M+ Q+ A4 e; p. R9 i+ BOnly the brand name will be changed. You don't need do anything.
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