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Ron Chalmers, The Edmonton Journal
) r- X8 r1 w9 j& i" M* iPublished: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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) T. h o5 _0 A" nResponses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.. w3 H+ v" L) G% f
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Is this a good time to buy a house in Alberta?
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$ h5 | ~8 Q% H6 s r7 U9 \5 VNo, not according to the sample's composite score of 71, showing significant doubt./ T6 e1 \; c7 R% C' v
- W. n: f' { P3 s( N/ S( RLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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7 ]* }, r8 g& Y- M: ?# \' {When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.' S& [9 W9 V$ W$ ~/ J k+ a, F, X6 t
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A question about household incomes drew a score of 141, as most people expected incomes to rise.
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; F4 K( l+ [; C) m+ k+ jThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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% l+ I2 ~, T+ @' Z4 C% hThe prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.0 }+ l5 ]1 f/ E& i
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.! a& r) I7 r4 g2 B- E1 P) g
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Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."$ i. N. Z1 Y/ d3 p Q1 [6 C( s+ M2 X
' J8 k3 u, U( g. o8 Z( `9 TThe business sample, like the consumer sample, expected interest rates to rise.
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5 f! M$ x6 s; Y9 g2 j f" }Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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% y9 X. {8 @* S, n4 d' I' d+ t* k"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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