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发表于 2015-2-28 21:48
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Stock soars after Cold-fX wins crucial approval
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EDMONTON - CV Technologies Inc. shares rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.
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BY THE EDMONTON JOURNAL FEBRUARY 16, 20078 i+ d- S" u/ |, t$ b% r9 F
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EDMONTON - CV Technologies Inc. SHARES rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.& F- ]6 I1 ^, P7 d* _+ ~
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The agency said CV Technologies can continue to market Cold-fX as helping "to reduce the frequency, severity and duration of cold and flu symptoms by boosting the IMMUNE SYSTEM.": M }! F: @) v, G
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The APPROVAL follows a review of seven clinical trials and more than 10 years of research about the product.- u& d% ^. n: o! b' y! Q& W3 W; }5 |
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It should create even more confidence among consumers and medical professionals that the product works, CEO Jacqueline Shan said Thursday.
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It certainly instilled confidence in the market, as shares closed at $2.90 on THE TORONTO STOCK EXCHANGE, up $1.08 on a volume of 4.6 million.
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"As a scientist, it's one of the highlights of my CAREER," Shan said.
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"This approval is a breakthrough in realizing our vision of being a global leader in developing products for disease prevention."
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+ F( H3 F" i( N a% O/ vIt's Cold-fX's strongest medical recognition to date, said Shan. It means the company can advertise the HEALTH BENEFITS more effectively to consumers and health professionals, she said.
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$ |& e; I; r. K- m) rGinseng-based Cold-fX is already the top-selling cold and flu treatment in Canada, but Shan said there is plenty of room for more growth.+ ^: h- h8 b" \- v4 D5 l& ~
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The approval will also help raise the product's PROFILE in the lucrative U.S. market, which Cold-fX entered in October. The move came with a new marketing push, using former Oilers superstar Mark Messier as its spokesman.
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http://www.canada.com/story.html ... 9-be80-f40f1426f662 |
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发表于 2015-2-28 18:25
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发表于 2015-2-28 19:45
