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发表于 2015-2-28 21:48
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Stock soars after Cold-fX wins crucial approval
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! i$ w5 |9 N" ^( i( ]% p" DEDMONTON - CV Technologies Inc. shares rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.6 g0 W7 r3 X4 z/ L" o9 Z4 A
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BY THE EDMONTON JOURNAL FEBRUARY 16, 2007, i. b, S( H) t: Y2 L+ r
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EDMONTON - CV Technologies Inc. SHARES rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.
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) K7 S+ ]" G3 e2 U3 \+ aThe agency said CV Technologies can continue to market Cold-fX as helping "to reduce the frequency, severity and duration of cold and flu symptoms by boosting the IMMUNE SYSTEM."
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The APPROVAL follows a review of seven clinical trials and more than 10 years of research about the product.0 Q2 X# L$ i- n
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It should create even more confidence among consumers and medical professionals that the product works, CEO Jacqueline Shan said Thursday.
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It certainly instilled confidence in the market, as shares closed at $2.90 on THE TORONTO STOCK EXCHANGE, up $1.08 on a volume of 4.6 million.
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: x7 Q- \7 @+ p"As a scientist, it's one of the highlights of my CAREER," Shan said.
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3 @3 g# b# ? _$ ~; w4 v+ u; B"This approval is a breakthrough in realizing our vision of being a global leader in developing products for disease prevention."
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It's Cold-fX's strongest medical recognition to date, said Shan. It means the company can advertise the HEALTH BENEFITS more effectively to consumers and health professionals, she said.
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Ginseng-based Cold-fX is already the top-selling cold and flu treatment in Canada, but Shan said there is plenty of room for more growth.
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& y# I7 t7 t+ R/ w& g9 P {( TThe approval will also help raise the product's PROFILE in the lucrative U.S. market, which Cold-fX entered in October. The move came with a new marketing push, using former Oilers superstar Mark Messier as its spokesman.. R' Q A3 c0 u1 K/ g8 r4 T
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2 I' B+ M5 ^, f. \ G whttp://www.canada.com/story.html ... 9-be80-f40f1426f662 |
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发表于 2015-2-28 18:25
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发表于 2015-2-28 19:45
