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Stock soars after Cold-fX wins crucial approval
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" Q7 P D, F+ r- X5 D& Z+ R0 ?3 vEDMONTON - CV Technologies Inc. shares rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.
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BY THE EDMONTON JOURNAL FEBRUARY 16, 2007
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" z! N* h, R% W0 ZEDMONTON - CV Technologies Inc. SHARES rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.2 @% E( V4 ]# \% s5 `6 ]$ U
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The agency said CV Technologies can continue to market Cold-fX as helping "to reduce the frequency, severity and duration of cold and flu symptoms by boosting the IMMUNE SYSTEM.": {0 X. O$ M9 M% V
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The APPROVAL follows a review of seven clinical trials and more than 10 years of research about the product.
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9 L- c r a4 _0 g$ i+ XIt should create even more confidence among consumers and medical professionals that the product works, CEO Jacqueline Shan said Thursday.
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- { r( ]( S, h4 qIt certainly instilled confidence in the market, as shares closed at $2.90 on THE TORONTO STOCK EXCHANGE, up $1.08 on a volume of 4.6 million.6 B: {2 a4 r& r
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"As a scientist, it's one of the highlights of my CAREER," Shan said.
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0 I( b# e% ~3 u4 _6 a2 i" I; l"This approval is a breakthrough in realizing our vision of being a global leader in developing products for disease prevention."
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4 W7 m" v" E/ |, n, \) }! QIt's Cold-fX's strongest medical recognition to date, said Shan. It means the company can advertise the HEALTH BENEFITS more effectively to consumers and health professionals, she said.9 i3 P* }. g7 S; p7 F! l5 s
7 @+ T2 H# B& y7 a- NGinseng-based Cold-fX is already the top-selling cold and flu treatment in Canada, but Shan said there is plenty of room for more growth.
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1 S0 a" E4 b4 V1 [ {/ MThe approval will also help raise the product's PROFILE in the lucrative U.S. market, which Cold-fX entered in October. The move came with a new marketing push, using former Oilers superstar Mark Messier as its spokesman.
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http://www.canada.com/story.html ... 9-be80-f40f1426f662 |
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